Perception is everything and the visual impression that we make on others takes only a matter of seconds. In that brief amount of time we can be judged as professional, traditional, artistic, trendy, frumpy, nerdy or one of many other labels that can be instantly called to mind. Sadly, these are based only on our appearance. We are books judged by our covers every time someone looks at us and unfortunately some people may never take time to see that we are not like our initial impressions at all.

Welcome to my Blog. I’m keen to talk to and hear from as many women over 40 as possible. We are the major demographic now on the planet, but you wouldn’t think so when you look at magazine advertising and the type of fashion stock most shops carry.